Working with outside agencies

Chromebook marketing by Bakerbuilt WorksWorking with outside clients. The other day I wondered what companies with internal marketing departments think about working with outside agencies. The sense I get is either great collaboration or a bit stand-offish and uncooperative.

Furthermore, for those of you who have worked with us, you probably already know our easygoing, do anything to help attitude, and hopefully a wealth of insight. In the past, we always had the notion of beating the in-house team and viewing them as our direct competition. Well, things have changed, and it’s a kinder, gentler environment.

There are advantages and value to working with outside firms and what they bring to the table. This is the great insight I gathered from listening to my favorite couple of Bobs. So, let’s have a look.

  1. Objectivity. Our job is to be the truth-teller. So we have to speak to your marketing situation with courage based on our perspective.
  1. Positioning. We notice patterns and apply them to the work we do for you. We tend to know a fair amount about your competition. We tend to have expertise in a category, not an individual company.
  1. Nimbleness. We have the ability to pivot on a dime, along with the willingness to change and to innovate.
  1. Talent. We attract a different type of talent than in-house departments. We take risks that in-house teams can’t or don’t. We are a culture of risk-takers.

Nevertheless, when it comes to video marketing, all the same advantages apply, plus more. But when the video is done, posted, tweaked, SEO applied, and engagement put into action, we go away. You’re left to bask in the spotlight of a job well done.

If this is something that interests you, let me know. We’d be happy to help.