video marketing campaigns in an always-on digital world.

A small group sharing a video

Our world is now a digital playground. Smartphones, tablets, and laptops let people access what they want to see from anywhere they happen to be. Remember when corporate marketing departments had a “digital marketing” component of a marketing strategy? Times have changed, my friend and corporate marketing departments need to change their ways to keep up. They don’t need to have a digital marketing component any longer – instead, their primary marketing strategy needs to be tailored to reach a digital world, especially in video marketing campaigns.

You’re now marketing to an always-on digital world.

Marketing is all about taking the right message to the right people at the right time. In order to do that, you have to a) send your message to where they are, and b) make it appeal to them. They have to see it, and they have to like it.

Where are people these days? – They’re on their smartphones, tablets, and laptops, perusing their news feeds, tweets, emails, photos, and videos. And what appeals to these people? – Personal, creative stories that entertain, motivate and immerse them.

People are relational at heart and, deep down, they want to feel connected to something. Your corporation’s marketing message has to reach them through that appealing to those relational desires. How does it do that? It has to make them feel connected. Your message must be a story that will be meaningful, show them something new, and make them feel like they understand your company.

In a previous blog post, we explained how important it is to communicate your brand story to the people that you’re trying to reach.

You know what type of message you need to send – it needs to be authentic, creative, engaging, clear, and personal. All of those characteristics should embody your brand, right? So, now you need marketing methods that will do all that, like video marketing campaigns.

Your marketing has to reach people where they are.

While there are a lot of digital marketing efforts that a corporation’s marketing department can choose – articles, eBooks, social media, press releases, podcasts, infographics, etc. – there is one form of digital marketing that often overlooked as being too expensive or not in a marketers toolset, video production.

People these days surround themselves with television and movies. They can’t miss the next episode, and they’re more than willing to binge watch for hours. What’s more – the popularity of Instagram and Snapchat in today’s social media world tells us everything we need to know. People love visual content.

Video marketing campaigns

from a video marketing campaign

Video marketing campaigns.

Every marketing department knows how important it is to integrate their marketing efforts around a clear theme and message. In other words, they launch and maintain clearly focused marketing campaigns. While the other methods of digital marketing can be effective, video marketing campaigns can be one of the most effective focal points or centerpieces of a marketing campaign.

Think about it—a video marketing campaign can be easily and effectively pushed out through every social media channel available. Videos are regularly top hits on a business website because people like to watch more than they like to read about a brand.

Video marketing campaigns can be effectively embedded in blog posts, in website content, or they can be integrated into a YouTube channel as part of its own strategy. We have even written an eBook and produced a few videos about this exact topic. A video marketing campaign reaches audiences. Your video should include your brand’s logo, colors, and message. If you need help in producing them we can help in answering questions or ou production partner Sierra-Media can do it for you. Your online media can feature actual screenshots of the video’s focal point to drive engagement.

Video as a HUB for marketing efforts

Here is why we suggest a video marketing campaign as the hub of your marketing efforts:

  • A study done in March 2014 showed that 187.8 million people in the US watched 46.6 billion online content videos in the month of March alone. That’s an average of 17 hours of online video each.
  • Research shows that consumers are 65-85% more likely to purchase a product after watching a video.
  • Retail site visitors that view a video while visiting a site will stay two minutes longer on average than a visitor that does not. Additionally, they are 64% more likely to purchase than other site visitors.
  • 90% of online shoppers report that watching a video about the brand or product influenced or helped them make their purchase decision.
  • Email marketing companies have discovered that the inclusion of a video in an introductory email increased click-through rates by 96%.

Obviously, the power of video marketing campaigns is immense. And the more creative and engaging your video is, the greater return you’ll see on your investment. Nevertheless, users that see eye-catching or attention-grabbing videos online are increasingly likely to share videos. One great video and your brand awareness could explode across the internet.

This is what we consider our ‘niche’ when it comes to our services offering. Furthermore, our creative team, backed by founder Daniel A. Cardenas, is adept at developing creative videos to captivate, motivate and engage audiences.

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