Marketing in a digital world by Bakerbuilt Works

Our world is now a digital playground. Smart phones, tablets, and laptops let people access what they want to see from anywhere they happen to be. Remember the days when corporate marketing departments had a “digital marketing” component of a marketing strategy? Those were the good old days, am I right?

Times have changed, my friend, and corporate marketing departments need to change their ways to keep up. They don’t need to have a digital marketing component any longer – instead, their primary marketing strategy needs to be tailored to reach a digital world.



You’re now marketing to a digital world.

Marketing is all about taking your message to people. In order to do that, you have to a) send your message to where they are, and b) make it appeal to them. They have to see it, and they have to like it.

Where are people these days? – They’re on their smart phones, tablets, and laptops, perusing their news feeds, tweets, emails, photos, and videos. And what appeals to these people? – Personal, creative stories that entertain, motivate, and immerse them.

People are relational at heart and, deep down, they want to feel connected to something. Your corporation’s marketing message has to reach them through that appealing to those relational desires. How does it do that? It has to make them feel connected. Your message must be a story that will be meaningful, show them something new, and make them feel like they understand your company.

In a previous blog post, we explained how important it is to communicate your brand story to the people that you’re trying to reach.

You know what type of message you need to send – it needs to be authentic, creative, engaging, clear, and personal. All of those characteristics should embody your brand, right? So, now you need marketing methods that will do all that.

Your marketing has to reach people where they are.

While there are a lot of digital marketing efforts that a corporation’s marketing department can choose – articles, eBooks, social media, press releases, podcasts, infographics, etc. – there is one form of digital marketing that often overlooked. Video production.

People these days surround themselves with television and movies. They can’t miss the next episode, and they’re more than willing to pay for a seat in a movie theater. What’s more – the popularity of Instagram and Vines in today’s social media world tells us everything we need to know. People love video.

Video is an effective centerpiece of an integrated marketing strategy.

Every marketing department knows how important it is to integrate their marketing efforts around a clear theme and message. In other words, they launch and maintain clearly focused marketing campaigns. While the other methods of digital marketing can be effective, video can be one of the most effective focal points or centerpieces of a marketing campaign.

Think about it—a video can be easily and effectively pushed out through every social media channel available. Videos are regularly top hits on a business website because people like to watch more than they like to read about a brand.

Videos are effective imbedded in blog posts, in website content, and they can be integrated into  a YouTube as part of a marketing campaign to reach audiences. A video can include your brand logo, your theme colors, your message, and your print media and online images can feature actual snapshots of the film’s focal points.

Here is why we suggest a video as the hub of your marketing campaign:

  • A study done March 2014 showed that 187.8 million people in the US watched 46.6 billion online content videos in the month of March alone. That’s an average of 17 hours of online video each.
  • Research shows that consumers are 65-85% more likely to purchase a product after watching a video.
  • Retail site visitors that view a video while visiting a site will stay two minutes longer on average than a visitor that does not. Additionally, they are 64% more likely to purchase than other site visitors.
  • 90% of online shoppers report that watching a video about the brand or product influenced or helped them make their purchase decision.
  • Email marketing companies have discovered that the inclusion of a video in an introductory email increased click-through rates by 96%.

Obviously, the power of video marketing is immense. And the more creative and engaging your video is, the greater return you’ll see on your investment. Users that see eye-catching or attention grabbing videos online (whether on the mobile phone Facebook app, or their YouTube suggestion feed) are increasingly likely to share videos. One great video, and your brand awareness could explode across the internet.

This is what we consider our ‘niche’ when it comes to production. Our creative team, backed by founder Daniel A. Cardenas, is adept at developing creative and ingenuitive videos to captivate, motivate and engage audiences.

Don’t believe us? Give us a call at 425-259-4429 and we’ll show you….

ByDaniel Cardenas