Maximize impact across your marketing channels with video

It seems that everybody in every business is making videos. It’s a prerequisite, and I’m sorry to say that many of them are not that good. There are some great ones, but most are not. If you made a video, great. Make ten more! The work is not over when you fade to black,

In this post, I’ll share with you a few ways you can maximize impact across your marketing channels with video. Let’s jump into it.

Here are some ways video can maximize impact across channels with video:

  1. Tailored Length and Format
    Adapt your video content to match the preferences and requirements of each channel. Create shorter, attention-grabbing videos for social media platforms like Instagram and Twitter while developing longer-form content for platforms like YouTube or your website. By tailoring the length and format, you can optimize engagement and ensure your message is well-suited for the specific platform.
  2. Compelling Thumbnails and Titles
    Craft eye-catching thumbnails and compelling titles that entice viewers to click and watch your videos. Thumbnails should be visually appealing and representative of the video’s content, while titles should be intriguing and relevant. Optimizing these elements helps increase click-through rates and capture viewers’ attention in crowded feeds or search results.

Most of these suggestions are directed at hosting your videos on YouTube.

Whether it’s the only place or one of many, the next tips go across the board for either Facebook or YouTube.

  1. Captions and Subtitles:
    Incorporate captions or subtitles in your videos to make them more accessible and engaging. Subtitles allow viewers to follow along even without sound, catering to those watching in a sound-sensitive environment or with hearing impairments. Including captions or subtitles also boosts searchability and improves user experience.
  2. Call-to-Action (CTA):
    Include clear and compelling CTAs within your videos to encourage viewers to take action. Whether subscribing to your channel, visiting your website, or engaging with your brand on social media, CTAs guide viewers toward the next step in their journey. Ensure your CTAs are prominently displayed and aligned with your overall marketing goals.
  3. Cross-Promotion and Sharing:
    Leverage the power of cross-promotion and sharing to extend the reach of your videos. Encourage viewers to share your content by incorporating social sharing buttons, providing incentives, or running contests. Additionally, cross-promote your videos across multiple channels, such as sharing teasers on social media that direct viewers to the full video on your website or YouTube channel. Cross-promoting amplifies exposure and drives traffic to your videos.
  4. Optimization for SEO:
    Implement video SEO techniques to increase visibility and discoverability across search engines. Optimize video titles, descriptions, and tags with relevant keywords, and include transcripts or captions that improve search engine indexing. By optimizing your videos for SEO, you can attract organic traffic and increase the likelihood of your content being found by interested viewers.
  5. Engaging Thumbnail Previews:
    Where available, take advantage of thumbnail previews to showcase enticing snippets of your video content. These previews give viewers a glimpse of what to expect, capturing their interest and enticing them to click and watch the full video. This feature is commonly used on platforms like YouTube and can significantly impact click-through rates.

show frame from The Circle Take Podcast

In conclusion

Remember, each channel has unique characteristics and audience preferences, so it’s crucial to tailor your video strategy accordingly to maximize impact. If you’re a bit overwhelmed in creating the content you need to then optimize, let me know. Although It needs updating, the information from this ebook is still very relevant. We’re here to help. If you find this helpful, consider subscribing to our every other weekly newsletter.