How about an integrated campaign to jumpstart your summer?

Jump starting the summer season with an integrated campaign is a great way to show customers that you’re still here and ready to do business. Unfortunately, the fallout from the pandemic has not fully played out yet. Maybe your company got some stimulus funding and you’re still waiting to see what happens. Now is the time to make a move on your competitors. If your business or company hasn’t done so well, that’s unfortunate. Things happen for a reason. Make some lemonade! But hey, we’re still here. It hasn’t been easy, but we’re still plugging away and doing great work.

An integrated marketing campaign combines several channels such as content, email, display advertising, and social to promote a consistent message to your audience. In the hopes of converting viewers into customers.

In the cases below, we integrated video on YouTube along with videos and posts to Instagram. Mostly the content is video. It’s what we do best. The video was posted to NWLive, (NWLive.tv is one of the side projects we work on from time to time) through the Northwest Live YouTube channel, and we pushed it out to Instagram in the form of short, resized videos to drive engagement. We also commented on it through the respective brands. And it worked, check them out!

“Everybody that does anything with the art should be checking in or following the Schack Art Center.” ~ Randy Morris, Solar Artist

Awesome, love this so much! ~ Abby Powell, Communications Director, Schack Art Center 

Noodle Nation

Noodle Nation is a local food stop in our downtown area. They opened about a year ago during some really hard times. And their modus operandi is pretty efficient. Very limited indoor seating, mostly geared towards take-out and using a variety of food delivery apps, they’re doing great. Not to mention the savory eclectic dishes that come out of the incredibly small kitchen.

For Noodle Nation we spent a couple of hours getting a great interview with Dan, the owner, and then as planned, we had them whip up the 4 most popular dishes. This went into a longer video that was pushed out through NWLive.tv and YouTube. From that longer video, we created 4 individual videos for each dish. These in turn got Instagram edited videos ( 1 x 1 aspect ratio) along with the standard format for YouTube. All in all, there were 4 Instagram posts, and 5 videos that have helped Noodle Nation connect with their customers and new ones as well

On another level…

On a whole other level, we worked with our friends at Fluke Networks to re-launch a product that got some new features added. Our crew spent a one-day shoot on location in a data center which provided enough footage for us to work with.  Adding a grungy dub-step audio mix, and a lot of fancy cutting helped to create an eye-catching video. Furthermore, shorter versions were created along with some slower-paced training videos as well.

Here are 3 examples of how we’re working with customers to help them through these trying times. All of these samples are video-centric. Had we included email and display ads, these campaigns would be well-rounded.  In the best of times, we know how hard it is to come up with cost-effective ways to market your product or service. Regardless of the budget, stretching it as far as possible and getting the most value is paramount to your business’s success.

We work with companies large and small on a variety of levels to help them be more successful. Give us a call today or hit us up through our contact form. We’ll get back to you shortly. Check out some of our other solutions here.