Depending on the purpose of a video, we first need to determine what video style would best suit the job. In the case of Fluke Networks, Network Time Machine, we decided that an animated bit would best explain how the product works. Especially when working with a product that’s function can only be seen by numbers on a screen, it is helpful to draw out a picture of how the tool actually comes up with its results. In the Network Time Machine, we created a story that humanizes the product into an everyday problem solver for someone, as well as show in an infographic design of how the tool fixes the problem.

Learn how to chose whether or not to use animation or live action in your video HERE