Light is Invisible Until it’s a Problem

How much do you think about light on a given day, outside of whether or not you need sunglasses? If you live in the PNW, that’s a trick question! You already own 32 pairs but you don’t know where any of them are. Well the lovely folks over at the Seattle’s Lighting Design Lab think about light quite a lot. They have a mission to educate people about the economical and environmental benefits of today’s most energy-efficient lighting for video technologies. We worked with them to craft a video that would do just that, highlighting Luminaire Level Lighting Controls.

The messaging was simple enough to craft. And the clients already had the perfect filming space. The challenge was an ironic one. In filming, we always try to maintain complete control over the lighting for video. We have special lights, filters, reflectors, shades, and all manner of tools to try to control the way light moves and interacts with our subjects. Mostly, this is because we don’t want our viewer to think about light at all. It should be invisible. Now we were handed this stage with lighting that could be controlled to a granular level, and therein lay the challenge! How do you light the lights?

Preparation is the Best Defense

We ended up adding a crew-member with a known talent for lighting for video. When one aspect of a shoot needs to be perfect, and promises to be a challenge, it never hurts to have a person dedicated to just that. That’s just one of the benefits of hiring a team of professionals. We’ve been in business long enough that we can foresee the potential problems, and we show up with solutions in our back pockets. We went through some extra effort in terms of prep and planning, just to ensure that a single day of filming would be possible to pull off. And yes, we pulled it off.

Sound and Fury

Krisp Software

Lighting for Video isn’t the only issue we run into when we’re filming in the field. I’ve written more than a few pages about the importance of sound in a production. Noise pollution and crisp audio recording can be a real challenge for live shoots. Turns out, we’re not the only ones suffering. Our recent client, Krisp, is an app dedicated to sound control just for video conferences. Thanks to them, Artificial Intelligence can now step in and eliminated all unwanted background noise. This was with the flip of a virtual switch.

As someone who works in an open office with “great” acoustics, I can fully appreciate that functionality.

Krisp, also turned out to be our favorite kind of clients! They were quick with the assets we needed and feedback to keep up project momentum. We ended up crafting both a solution brief and a short video to highlight their game-changing product. You can read more about them in This Intel sponsored brief.